Guide 04 / Rights
Screen designs for IP and platform-policy risk.
A quick search is a screening step, not legal clearance. Stop and escalate when a design depends on another party’s identity, work, or reputation.
General information only, not legal advice. No lawyer or intellectual-property specialist reviewed this page.
List every borrowed element
Inventory phrases, logos, symbols, characters, photographs, fonts, stock assets, templates, AI outputs, uniforms, employer names, locations, and likenesses. For each element, record who created it and what right permits your use.
“Found online,” “inspired by,” and “generated by AI” are not licenses. A platform asset can have separate restrictions for templates, trademarks, merchandise, resale, or standalone files.
Search for confusingly similar marks
Search exact wording, close spellings, sound-alikes, and similar design elements in the relevant product and service categories. Check the countries where you plan to sell.
Database results require interpretation. Similarity, goods and services, market context, and unregistered rights can matter; consult a qualified professional when risk is material.
Check copyright and personality rights
Do not reproduce artwork, photographs, lyrics, characters, or distinctive creative expression without permission or a clearly applicable license. Keep the license record with the source file.
Names, faces, signatures, voices, and recognizable personas can raise publicity, privacy, endorsement, and platform-policy issues even when no logo appears.
Read the marketplace rules before upload
Check the current seller, intellectual-property, prohibited-content, and repeat-infringer rules for every storefront and fulfillment provider. A design accepted by one service is not automatically lawful or accepted elsewhere.
Save a dated screenshot or copy of the rule used for the launch decision. Recheck when the platform changes its policy or when the design enters a new country or channel.